What SEO is? Basics to Advanced Level Techniques in 2022
What SEO Is?
SEO stands for “Search Engine Optimization”. In simple terms, this means the process of optimizing your website to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The page appears in search results, the more likely you are to attract attention and attract potential and existing customers to join your business.
How does SEO Work
Search engines such as Google and Bing use robots to crawl pages on the web, move from one site to another, collect information about these pages, and put them in the index. Think of the catalog as a huge library where a librarian can view a book (or web page) to help you find exactly what you are looking for at the time.
Next, the algorithm analyzes the pages in the index and considers hundreds of ranking factors or signs to determine the order of pages that should appear in the search results for a given query. In our library analogy, the librarian reads every book in the library and can tell you exactly which book will get the answer to your question.
Unlike paid search advertising, you can’t pay search engines to get higher organic search rankings, which means SEO experts must be involved. This is where we come.
The SEO factor periodic table divides factors into six main categories and weights according to their overall importance to SEO. For example, content quality and keyword research are key factors for content optimization, and crawling ability and speed are important factors for website engineering.
The newly updated SEO periodic table also includes a list of toxins that undermine best SEO practices. These are shortcuts or tricks that may be enough to ensure a high ranking on the day when the search engine methods are less complicated. They may even be working for a while, now at least until you get caught.
We also have a brand new Niches section that delves into the SEO success factors behind three main areas: local SEO, news/publishing, and e-commerce SEO. While a comprehensive SEO periodic table will help you obtain best practices, understanding the nuances of SEO in each area can help you succeed in search results for small businesses, recipe blogs, and/or online stores.
The search algorithm is designed to display authoritative and relevant pages and provide users with an effective search experience. Optimizing your website and content with these factors in mind can help your page rank higher in search results.
Why is SEO Important for Marketing
SEO is an important part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Research is usually the main source of brand digital traffic and complements other marketing channels. Appearance and ranking higher than your competitors in search results can have a significant impact on your bottom line.
However, search results have continued to evolve over the past few years, providing users with more direct answers and information, and more likely to keep users on the results page instead of directing them to other websites.
Also, note that features such as rich results and knowledge panels in search results can increase visibility and provide users with more information about your company directly in the results.
In short, SEO is the foundation of a comprehensive marketing system. Once you understand what your website users want, you can apply this knowledge to your advertising campaigns (paid and membership), your website, your social media assets, etc.