Off Page SEO Best Practices
What is Off Page SEO
Off-page SEO refers to all activities that occur outside of your website, which determines your ranking on the search engine results page (SERP). Optimizing off-site search engine rankings is essential to improve the relevance, credibility, and authority of the website. This is reflected in Google’s algorithmic factors, where off-page SEO contributes more than 50% of the ranking factors. Having a solid off-page SEO strategy can be the difference between your position and the advantages of your competitors in the SERP.
How Off Page SEO Increase the DA
Your off-page SEO performance improvement will be directly related to your domain authority (DA) score. Your website’s DA is a ranking score, which determines your website’s ability to rank in the SERP. This score is from 1 to 100, depending on many factors, including the link root domain and the total number of links. Your website’s DA is not an indicator that Google uses to rank you, but it is a good indicator that can measure your website’s performance from the perspective of off-site SEO.
Here are five off-site SEO techniques you can follow to ensure that your website has the best opportunity to increase its domain authority and ultimately rank higher in SERPs.
1. Creating valuable backlinks
Creating backlinks is the core of offsite SEO, and it is an important technique for any website that wants to rank on the first page. When Google decides where to rank your website, backlinks are the number one ranking factor. If one of the domains has more backlinks, the site is higher than the other site. In addition, Google also considers the quality of this link, and links to your site with a higher domain are more effective than links from sites with a low DA. However, Google’s algorithm considers the relevance of the link to your domain.
Two types of links can be created to improve off-page SEO performance:
- Natural Links:
Links generated without any action. For example, this could be a blogger who has a positive view of your content and links on their website. This type of link may be an important sign of trust, appreciation, and recognition.
- Links created through self-promotion:
These links can be generated through online promotion or marketing of your business. This type of link can be obtained by asking customers to link to your website or influential people to share your content.
Creating authoritative and relevant backlinks based on guidelines provided by major search engines such as Google should be the top priority of any digital strategy. These links will bring referral traffic to your website, and Google will show your website as a reliable source of data. However, link building is hard work and requires a long-term strategic approach, but if done correctly, the average search result ranking of your site can be significantly improved.
2. Social Media Marketing
One of the most effective off-page search engine optimization techniques is the use of social media. Using social media platforms is a great way to expand the scope of the content. Not only can social media encourage more clicks on your latest content, but it can also be an important source of valuable backlinks from websites with high DA:
- LinkedIn (DA:98)
- Facebook (DA:96)
- Twitter (DA:94)
- Instagram (DA:93)
Google does not directly say that links from social networking platforms will benefit your search engine optimization, although they do say that social platforms capture data in the same way as any other website on the web.
Although the impact of SEO on backlinks from social platforms is still uncertain, one certain thing is the ranking of your social profile in the SERP. Not only will your social profile rank, but it may also be ranked first in any brand search. With this in mind, ensuring that your social profile actively reflects your company and your position can influence the first impression. For users, especially if they are not familiar with your brand. In addition, more insightful content is more likely to be shared via social platforms, thereby increasing visibility and the likelihood of your content being linked.
3. Guest Content
Providing visitor content to third-party websites is another effective online marketing technique, and it can also bring the benefits of off-site SEO. This can be a thought leader by manipulating the video content, attracting the attention of readers. You should visit a third-party website whose target audience is similar to yours, such as an online niche trade publication. In this way, you will increase the visibility of potential customers and brand awareness, and increase the chance of attracting referral traffic. Of course, you will also benefit from valuable backlinks.
Keep in mind that placing content on a website with a strong DA requires you to provide them with unique content or data, and may be subject to high demand from their audience. Always remember that the website that targets your visitor content is strategic, and make sure you reach a trusted website that is relevant to your target audience.
4. Forum Posting
The forum posting site is an online discussion board that allows users to have meaningful conversations in the form of posting messages. If implemented properly, posting on the forum can bring multiple benefits to your business:
- Reach new customers
- Know your customers better
- Have the opportunity to answer any questions that customers or potential customers may ask
Posting on the forum requires a long-term method to build a trustworthy reputation among other forum members. Be sure to have a forum with a ready-made community that discusses the services you provide. This is a great way to interact with existing or potential customers online.
Define forum topics for topics related to your business, and you can add value to them, such as expertise on specific topics to help answer user questions. Where applicable, there may also be an opportunity to add a link to your website in the forum discussion. However, please always make sure to complete this activity carefully, and only post backlinks to your website when it’s relevant to the conversation, and it helps to answer other users’ questions.
5. Local Listings
Also known as directory listings, local SEO has always been the consistent method of off-page SEO. If done well, submitting your business to local listings is critical to increasing revenue, reputation, and ranking, especially in localized search results. The translated search results include those results in which the user refers to the site during the search process, as well as those results in which the results are displayed, and these results are determined by the user’s IP address or location. The latter includes searches that often mention phrases such as “near me”. The local list is almost free and very powerful.
Not only can your business benefit from increased impressions and traffic, but your listing in your local directory also provides the opportunity to build valuable backlinks from high-DA sites. There are many directories on the Internet, and you may already be familiar with a few of them:
- Google my business (DA:100)
- Foursquare (DA:92)
- Yelp (DA:70)
- Central Index (DA:58)
Submitting local listings may seem easy, but ensuring that identifying information is provided in each listing is essential for off-page SEO techniques. Business information such as business name, address, and contact phone number in all lists should be the same. This may sound simple, but differences such as abbreviations or misspellings can have a significant impact on your listing because they can confuse Google. If this happens, Google may display false information or even not show your listing in the SERP at all.
However, if handled properly, local listings can be very powerful and can bring in additional business from domestic and international audiences.