7 Best Landing Page Builders for Your Business: Final Guide
As online businesses continue to grow and competition gets fiercer, it’s important to create landing pages that convert visitors into customers.
The goal of a landing page builder is to create a landing page that grabs the attention of visitors and convinces them to take the desired action, such as filling out a form, making a purchase, or downloading a free resource. To achieve this goal, the landing page needs to be simple and focused, with a clear value proposition, compelling copy, and a prominent call to action.
An effective landing page can be a valuable tool for businesses looking to generate leads or increase sales online. By directing visitors to a landing page that matches their needs and interests, businesses can increase the likelihood that visitors will take the desired action, leading to more conversions and revenue.
Top Landing Page Builder for Your Business
In this article, we’ll take a closer look at some of the best landing page creation tools available so you can choose the right one for your business and start creating high-converting landing pages to help you achieve your goals online.
#1: Unbounce:
Unbounce is a popular landing page builder that offers a drag-and-drop interface and a wide range of customizable templates. One of the key advantages of Unbounce is its flexibility. It can be used to create a wide variety of landing pages, from simple lead capture forms to more complex pages with multiple sections and features.
Unbounce also offers a variety of integrations with popular marketing tools, making it a great option for businesses looking to streamline their online marketing efforts.
However, Unbounce can be relatively expensive compared to other landing page builders, especially for companies with larger teams or more advanced needs. The learning curve for using Unbounce can also be steep, especially for users who are new to landing page design and optimization.
Unbounce Key Features
- Drag and drop builder with a wide range of settings
- Conversion optimization and A/B testing tools
- Integration with popular marketing and analytics tools
- Mobile landing pages with AMP support
- Dynamic Text Replacement (DTR) for custom landing pages
- Page Speed Optimization Features
- Integrated popups and sticky panels to capture leads
Unbounce Pros
- Unbounce allows users to create custom landing pages and offers a wide range of customization options.
- The platform integrates with a wide range of marketing tools, making it easy to tie your landing pages into your broader marketing strategy.
- Unbounce also offers a range of analytics features to help you track the performance of your landing pages and make data-driven improvements.
Unbounce Cons
- Unbounce can be relatively expensive compared to other landing page builders, especially for companies with larger teams or more advanced needs.
- For some users, Unbounce’s learning curve may seem a bit steep, especially if they are not familiar with website development or marketing.
Unbounce Free Trial/Pricing:
Unbounce offers a 14-day free trial and various pricing plans starting at $80/month for the Essential plan, $160/month for the Premium plan, and $320/month for the Enterprise plan.
#2: Leadpages:
Leadpages is another popular WordPress landing page builder that offers a number of templates and features to create high-converting landing pages. One of the key benefits of Leadpages is the ease of use: even users with no design or development experience can create professional-looking landing pages in minutes.
Leadpages also offers a range of integrations with popular marketing tools, making it easy to tie your landing pages into your broader marketing strategy.
However, Leadpages can be somewhat limited in terms of customization options, especially when compared to more advanced landing page builders like Unbounce. Some users may also find the range of templates on offer somewhat limited, though Leadpages does offer a number of customization options within each template.
Leadpages Key Features
- Drag and drop builder with customizable templates
- Analytics and A/B testing tools
- Integration with popular email marketing and CRM tools.
- Integrated checkout and checkout features to sell products
- Alert bars and popups to capture leads
- Facebook and Instagram ad makers for easy social media advertising Dynamic text replacement and SEO features.
Leadpages Pros
- Leadpages offers a user-friendly interface that is easy to navigate, making it a good choice for beginners or those with limited website development experience.
- The platform offers a number of integrations with popular marketing tools, making it easy to tie your landing pages into your broader marketing strategy.
- Leadpages also offers a range of analytics features to help you track the performance of your landing pages and make data-driven improvements.
Leadpages Cons
- Landpages can be somewhat limited in terms of customization options, especially when compared to other landing page builders.
- Some users may find the set of templates on offer somewhat limited, though Leadpages offers a number of customization options within each template.
Leadpages Free Trial/Pricing:
Leadpages offers a 14-day free trial and pricing plans starting at $37/month for the Standard plan, $79/month for the Pro plan, and $321/month for the Advanced plan.
#3: Instapage:
Instapage is a drag-and-drop landing page builder with a wide range of customizable templates. One of the main advantages of Instapage is its ease of use. Even users with no design or development experience can create professional landing pages in minutes.
Instapage also offers a range of integrations with popular marketing tools, making it easy to tie your landing pages into your broader marketing strategy.
However, like Unbounce, Instapage can be relatively expensive compared to other landing page builders. Some users may also find that the range of templates on offer is somewhat limited, although Instapage offers a number of customization options within each template.
Instapage Key Features
- Drag and drop builder with customizable templates
- Conversion optimization and A/B testing tools
- Integration with popular marketing and analytics tools
- Heat maps and analytics to track user behavior
- AMP support and mobile-friendly landing pages.
- Collaboration features for team members and clients
- AdMap tool for visualization and optimization of advertising campaigns
Instapage Pros
- Instapage offers a wide range of customization options, allowing users to create custom landing pages.
- The platform integrates with a wide range of marketing tools, making it easy to tie your landing pages into your broader marketing strategy.
- Instapage also offers a range of analytics features to track the performance of your landing pages and make data-driven improvements.
Instapage Cons
- Instapage can be relatively expensive compared to other landing page builders, especially for businesses with larger teams or more advanced needs.
- Some users may find the set of templates on offer somewhat limited, though Instapage does offer a range of customization options within each template.
Instapage Free Trial/Pricing:
Instapage offers a 14-day free trial and pricing plans starting at $199/month for the Business plan, $149/month for the Optimizer plan, and $99/month for the Builder plan.
#4: ClickFunnels:
ClickFunnels is a landing page builder that offers many features including landing page creation, sales funnels, and email marketing. One of the key advantages of ClickFunnels is its one-stop approach: users can create entire marketing funnels, from landing pages to email campaigns, on one platform.
ClickFunnels also offers a range of integrations with popular marketing tools, making it easy to tie your landing pages into your broader marketing strategy.
However, ClickFunnels can be relatively expensive compared to other landing page builders, especially for companies with larger teams or more advanced needs. Some users may also find the range of templates on offer somewhat limited, although ClickFunnels offers a number of customization options within each template.
ClickFunnels Key Features
- Comprehensive sales funnel builder with drag-and-drop functionality
- Conversion optimization and A/B testing tools
- Integration with popular payment platforms, email marketing, and webinars.
- Membership Site & Order Form Builder
- Pre-built templates for different industries and stages of the funnel
- One-click upsells and order boosts to increase revenue
- Affiliate Marketing Management Tools
ClickFunnels Pros
- ClickFunnels offers a wide range of customization options, allowing users to create custom landing pages and complete marketing funnels.
- The platform offers a number of marketing features in addition to landing page creation, making it a comprehensive marketing tool.
- ClickFunnels also offers a number of analytics features to track the performance of your landing pages and marketing funnels.
ClickFunnels Cons
- ClickFunnels can be relatively expensive compared to other landing page builders, especially for businesses with larger teams or more advanced needs.
- Some users may find the platform a bit complex or overloaded, especially if they are not familiar with marketing funnels or website development.
ClickFunnels Free Trial/Pricing:
ClickFunnels offers a 14-day free trial and pricing plans starting at $97/month for the Basic plan and $297/month for the Platinum plan.
#5: Thrive Architect:
Thrive Architect is a WordPress plugin that allows users to create landing pages and other types of content using a drag-and-drop editor. One of the main benefits of Thrive Architect is its affordability. Users can create professional-looking landing pages without having to invest in a separate landing page builder.
Thrive Architect also offers a range of integrations with popular marketing tools, making it easy to tie your landing pages to your broader marketing strategy.
However, Thrive Architect can be somewhat limited in terms of customization options, especially when compared to more advanced landing page builders like Unbounce or Instapage. Some users may also find the learning curve to use Thrive Architect quite steep, especially if they are new to WordPress or website development.
Thrive Architect Key Features
- Drag and drop editor for easy page building
- 334+ ready-to-use templates for different types of pages
- Customizable design elements, including buttons, forms, and countdown timers.
- Advanced content elements like pricing tables and testimonials
- Landing page-specific features such as lead generation forms and A/B testing.
- Integration with popular email marketing services
- Mobile responsive design for optimal viewing experience on all devices Advanced page targeting and segmentation options
Thrive Architect Pros
- Easy to use the drag-and-drop editor to create landing pages without programming knowledge.
- A huge collection of ready-to-use templates for different types of landing pages.
- Responsive mobile design so your landing pages look great on all devices.
Thrive Architect Cons
- Some features, like A/B testing and countdown timers, are only available on the higher-tier plans, which can make them expensive for some users.
- Limited collaboration and approval workflows, can make it difficult to work on landing pages with team members or clients.
Thrive Architect Free Trial/Pricing:
Thrive Architect offers a 30-day money-back guarantee on its pricing plans, which start at $67 for a single license and go up to $97 for a 5-license package. However, a free trial is not available, which can be inconvenient for users who want to test the software before making a purchase.
#6: Landingi:
Landingi is a drag-and-drop landing page builder with a wide range of customizable templates. One of the key benefits of Landingi is its affordability – it can be a great option for businesses on a budget that still want to create professional-looking landing pages.
Landingi also offers a range of integrations with popular marketing tools, making it easy to tie your landing pages to your broader marketing strategy.
However, like Leadpages, Landingi can be somewhat limited in terms of customization options. Some users may also find the range of templates on offer somewhat limited, although Landingi offers a number of customization options within each template.
Landingi Key Features
- Drag and drop builder with customizable templates
- Conversion optimization and A/B testing tools
- Integration with popular marketing and analytics tools
- Integrated popups, sticky panels, and contact forms to generate leads
- Integrated image and icon library for easy design customization
- AMP support and mobile-friendly landing pages.
- Collaboration and approval workflows for teams and clients.
Landingi Pros
- Landingi is an affordable option, making it a good choice for businesses on a budget.
- The platform offers a range of customizable templates and integration with popular marketing tools, making it easy to create professional landing pages.
Landingi Cons
- Some users may find the range of customization options somewhat limited compared to other landing page builders.
- The analytics features that Landingi offers can be somewhat basic compared to other platforms, making it difficult to track and optimize the performance of your landing pages.
Landingi Free Trial/Pricing:
Landingi offers a 14-day free trial and pricing plans starting at $29/month for the Create plan, $45/month for the Automate plan, and $149/month for the Agency plan.
#7: GetResponse:
GetResponse is an all-in-one marketing platform that offers many features including landing page creation, email marketing, and marketing automation. One of the key benefits of GetResponse is its holistic approach: users can create entire marketing campaigns, from landing pages to email campaigns, on one platform.
GetResponse also offers a range of integrations with popular marketing tools, making it easy to tie your landing pages to your broader marketing strategy.
However, like ClickFunnels, GetResponse can be relatively expensive compared to other landing page builders, especially for companies with larger teams or more advanced needs. Some users may also find the templates on offer somewhat limited, although GetResponse offers a range of customization options within each template.
GetResponse Key Features
- Drag and drop builder with customizable templates
- Conversion optimization and A/B testing tools
- Integration with popular email marketing and CRM tools.
- Built-in sales funnels and eCommerce features to sell products
- Hosting webinars and landing pages
- Pop-ups and sticky panels to capture leads
- Collaboration and approval workflows for teams and clients
GetResponse Pros
- GetResponse offers a wide range of marketing features beyond just landing page creation, making it a complete marketing tool.
- The platform offers a range of customizable templates and integration with popular marketing tools, making it easy to create professional landing pages.
- GetResponse also offers a range of analytics features to help you track the performance of your landing pages and marketing campaigns.
GetResponse Cons
- GetResponse can be relatively expensive compared to other landing page builders, especially for companies with larger teams or more advanced needs.
- Some users may find the platform complex or clunky, especially if they are not familiar with marketing automation or website development.
GetResponse Free Trial/Pricing:
GetResponse offers a 30-day free trial with no credit card required, allowing users to try out all the features of the landing page builder. After a free trial, prices start at $15/month for the Basic plan and can go up to $99/month for the Professional plan. The Enterprise plan, which offers more advanced features, is available at a custom price.
How to Select the Best Landing Page Builder?
Choosing the best landing page builder for your business can be a daunting task given the variety of options available on the market. At the same time, making the right decision can have a significant impact on the effectiveness of your digital marketing campaigns and ultimately the success of your business.
To help businesses and marketers make informed decisions, we conduct a rigorous evaluation process to determine the best landing page builders on the market. These are the main factors we analyze:
- Easy to Use: The best landing page builders should be easy to use, intuitive, and easy to use, even for users with no programming or design experience. We evaluated the builder’s interfaces, templates, and customization options to determine how easy they are to use.
- Design & Customization Options: The best landing page builders should offer a variety of customization options, including design templates, color schemes, font options, and other branding elements. We evaluated the quality and variety of design options available, as well as how well the builders allow users to customize their pages.
- Features & Functionality: We evaluated the landing page builder’s features and functionality, including A/B testing, lead capture forms, integrations with other marketing tools, analytics & tracking, and other optimization tools.
- Pricing: We compare the pricing plans of each landing page builder, including additional costs for features or integrations. We assess the value of each builder by considering the features and functions it offers versus the price.
- Customer Support: We assess the quality and availability of customer support for each landing page builder, including support channels, response times, and support staff’s willingness to help.
By evaluating these factors, we were able to identify the best landing page builders that offer the best value, ease of use, and functionality for businesses and marketers looking to create high-converting landing pages.
Conclusion
Each landing page builder has its own advantages and disadvantages, and the best option for your business will depend on your specific needs and budget. When choosing a landing page builder, it is important to consider factors such as ease of use, customization options, integration with other marketing tools, and overall cost.
By choosing the right landing page builder, you can create high-converting landing pages that generate leads and sales for your business. Regardless of which platform you choose, it’s important to carefully consider the pros and cons of each tool and select the one that best meets the needs of your business.
Frequently Asked Questions
Why should I use a Landing Page Builder?
Using a landing page builder can help businesses and marketers quickly and easily create professional-looking, high-converting landing pages without requiring extensive coding or design knowledge. This can save time and money, and improve the effectiveness of your marketing campaigns and lead-generation efforts.
What features should I look for in a Landing Page Builder?
Some important features to look for in a Landing Page Builder include customizable templates and layout options, A/B testing capabilities, lead capture forms and integration with email marketing tools, analytics and tracking features, and mobile responsiveness.
Are Landing Page Builders suitable for all businesses?
Landing Page Builders can be a useful tool for businesses of all sizes and industries as they can help improve the effectiveness of marketing campaigns and lead generation efforts. However, the specific needs and budget of each business will determine if a Landing Page Builder is the right option.
Can I use a Landing Page Builder for my eCommerce website?
Yes, Landing Page Builders can be a useful tool for eCommerce businesses that want to create high-converting product pages or promotional offers. Many Landing Page Builders offer integrations with popular eCommerce platforms and payment gateways, allowing businesses to seamlessly integrate their landing pages into their existing eCommerce infrastructure.
Can I create multiple landing pages using a Landing Page Builder?
Yes, most Landing Page Builders allow users to create multiple landing pages for different campaigns or goals. Many Landing Page Builders also offer customizable templates and design options, allowing users to create pages with a single brand and design theme for multiple campaigns.
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